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Some Chinese greet arrival of iPhone 7 with a shrug

Friday, 9 September 2016

Losing market share: Long lines in China for the latest iPhone may be a thing of the past as more Chinese consumers shift their loyalties to homegrown smartphone manufacturers who offer comparable hardware at more affordable price points. — Reuters

As Chinese smartphone vendors such as Huawei and Oppo scramble to offer cheaper alternatives with competitive functions, experts say local consumers are less willing to wait in long lines for a new iPhone. 

The iPhone 7 will be available in China on Sept 16, although online ordering begins on Friday. 

The sales of iPhone 7 will be worse than the iPhone 6, which once took China by storm, Jin said. 

The declining popularity of iPhones highlights challenges that Apple is facing in China, which was once the company’s biggest growth engine but has recently become a source of disappointment. 

In the quarter ended in June, Apple saw a 33% drop in sales in China, marking its highest decline in all regions, while domestic brands Huawei and Oppo saw surges in shipments of 15% and 124%, respectively. 

Huawei said earlier this month that it had sold 4.5 million units of P9 by July, its premium-end smartphone that includes dual cameras and sells for 3,688 yuan (RM2,246). In comparison, the iPhone 7 Plus with similar features starts at 6,388 yuan (RM3,890). 

It will be hard for Apple to regain the crown in China with the iPhone 7 series, given the declining enthusiasm among consumers.

Canalys forecasts that Apple will see a 12% year-on-year decline in smartphone shipments to China this year.

Source by: Internet

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