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New report shows how travellers search and book flights

Thursday, 6 April 2017

According to a new travel trends report, the most popular way for finding airfare deals is to head straight to an airline’s website versus a meta travel search engine like Kayak, Skyscanner and Expedia.

In a survey of 2,500 travellers across North America by air travel intelligence company OAG (Official Aviation Guide of the Airways), 41% said they begin their homework by heading straight to their favourite airline website or app in search of seat sales and airfare deals.

Airline websites hold a healthy lead over online travel agencies or meta search engines which are starting points for 28% of travellers. Only 10% said they turn to Google Flights, a relative newcomer in the online booking landscape, and that figure dips even lower for traditional travel agents at 4%.

While Google Flights may only hold 10% of the travel market share today, analysts predict that Google’s share is poised to grow quickly, given the level of interest in a key demographic: Millennials are more than twice as likely as the general population to start their search process with Google Flights, an indicator that Google’s popularity will continue to grow as millennials age, the report notes.

When travelers were asked how airlines and travel providers could improve the search process, the most popular answers were increased transparency on price fluctuations over time, and more accurate information on flight connection times. Because when presented with airfares equal in price and schedule, 43% of travellers said the deciding factor when booking a flight would be on-time performance.

Interestingly, travellers also seem to be less interested in information on in-flight amenities and entertainment.

Source by: Internet

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