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New deal: Delta and Airbnb announced agreement

Thursday, 3 November 2016


Delta Air Lines Inc announced a marketing agreement with Airbnb, becoming one of the largest established companies in the travel industry to embrace the 8-year-old apartment-sharing service. 

Delta, the world’s No. 2 airline by passenger traffic, said customers can earn award miles towards free flights when booking stays with Airbnb. This follows similar promotions from Virgin America Inc and Australia’s Qantas Airways Ltd. 

Airlines have long marketed hotel packages to draw customers to their websites and get a larger cut of their travel spending. The Airbnb deal reflects how airlines are moving to keep offerings relevant as the popularity of apartment sharing increases.

Airbnb will pay Delta for the miles its airline customers accrue through bookings, just like hotels do.

But for now, Delta will not display Airbnb listings where it currently shows hotel search results, powered by Expedia Inc. 

Rather, customers must visit a separate portal, reflecting a challenge to integrating Airbnb listings into more booking methods. 

For Airbnb, deals with airlines can offer additional customers at a time when governments are attempting to minimize the impact of short-term stays on neighbourhoods and urban housing markets through new laws.

Airbnb is a privately held company valued at US$30bil (RM125.31bil).

Source by: Internet

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