On Monday, Microsoft announced that it will be purchasing LinkedIn, the social network for professionals at an offer price of $26.2 billion. The all-cash deal will bolster Microsoft’s social media presence among professionals and could potentially give LinkedIn more analytics resources.
One of the most basic reasons for Microsoft’s pursuit of LinkedIn is to grow its appeal among business users.
LinkedIn will remain its own entity and CEO Jeff Weiner will stay at the helm. Weiner will report to Microsoft CEO Satya Nadella.
Microsoft’s press release, pointed out that LinkedIn has updated its mobile app to help “deliver better business insights,” which it could continue do with Microsoft’s help. In 2015, LinkedIn announced analytics for publishing to help brands and professionals better understand the reach of their posts.
After Microsoft bought Yammer in 2012, it integrating a host of Yammer capabilities into Office 365 and we may see the same thing from the LinkedIn deal.
“This deal brings together the world’s leading professional cloud with the world’s leading professional network,” Nadella wrote. “I have been learning about LinkedIn for some time while also reflecting on how networks can truly differentiate cloud services.”
“This combination will make it possible for new experiences such as a LinkedIn newsfeed that serves up articles based on the project you are working on and Office suggesting an expert to connect with via LinkedIn to help with a task you’re trying to complete,” Nadella wrote. “As these experiences get more intelligent and delightful, the LinkedIn and Office 365 engagement will grow. And in turn, new opportunities will be created for monetization through individual and organization subscriptions and targeted advertising.”
One other option could be for Skype integration for LinkedIn to help with video interviews for job candidates, but also to assist with learning through the Lynda.com brand. LinkedIn bought Lynda.com back in 2015, which means that Microsoft gets access to the popular training platform and its audience as well.
Original Author: Conner Forrest