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Malaysian fashion label designs for women on the go


Wednesday, 5 April 2017 : Enter Wilka (wilka.com.my), a fashion label that caters to busy professionals. The label is the brainchild of Katrina Ponnampalam Chia, who was previously working in the corporate industry herself.

The 31-year-old says that she designs for the working woman who likes to explore with different styles. According to her, this person is feminine, edgy, and has a love for self-expression.

The Spring/Summer 2017 collection for example, includes pieces that are perfect to be worn in the office. Each can be easily dressed up or down depending on the accessories.

As it is, Wilka is also all about providing comfort for ladies. One of the fabrics that the label consistently uses is both thick and thin jersey – which is perfect for the hot Malaysian weather.

Chia says that the fabric allows for the skin to breathe and is cooling. According to her, it is also ideal because it does not crease easily – perfect for everyday wear, and for all occasions.

“We take these details very seriously when we are designing. We love the use of jersey because it clings and drapes effortlessly, and is just incredibly relaxing to be in.”

On founding Wilka, Chia shares that she was inspired by her own problems of trying to dress for work and play. That was when she decided use her fashion design and retail education to start her own label.

Working clothes does not have to be staid though. With Wilka, think cool backless romper with knit lace details and kimono sleeves, or palazzo jumpsuits that mimic a maxi wrap dress.

Source : internet

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