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Malaysia animation film industry needs to penetrate globally

Wednesday, 2 November 2016


upin ipin jeng jeng jeng

KUALA LUMPUR: Deputy Prime Minister Datuk Seri Dr Ahmad Zahid Hamidi said the local creative and animation industry needs to penetrate the global market in line with the National Transformation 2050 (TN50).

The animation players must get out of their comfort zone and challenge themselves into doing something that could be the pride of self and the nation.

The local animation industry had gained a place in the international market when it recorded a positive growth last year with an export value of RM101 million, while the value of domestic sales reached RM127 million.

Local animation films have great potential. This is proven with the ‘Upin and Ipin’ film aired on the Disney channel.

The Deputy Prime Minister said at the opening of the latest sequel of animation film ‘Upin and Ipin: Jeng, Jeng, Jeng’ on Tuesday.

The film, a collaboration between Les’ Copaque Production and KRU Studios, will be shown in cinemas nationwide from Nov 24.

Ahmad Zahid said local animation films must also display positive messages so that it could serve as a lesson and good example to the audience.

Source by: Internet

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