Monday, 18 September 2017 : A tour of the new KxU 7,500 square-foot gym in Chelsea’s Pavilion Road. So far its seen three floors encompassing a café, state-of-the-art group workout spaces, streamlined rose-gold changing rooms, a cryotherapy room and an infra-red sauna, as well as a spa.
The devil, they say, is in the detail. And there are so many bits of functional tech here hidden behind sleek finishes, designed for the most part by the trainers themselves, that it’s easy to confuse a lift for a therapy room, or the club-quality audio speakers in the yoga and barre studio as an air purifier. From the easy-booking app system, to the speedy-access lockers for those who like to arrive and leave in their gym kit but wouldn’t mind charging their phone while they’re in a class , nothing has been overlooked.
But then, for anyone lucky enough to be familiar with the sumptuous yet discreet surrounds of Kx Private Members Club a few minutes up the road in South Kensington, (where membership comes in at an eye-watering £2,000 to join and then £575 per month) this will come as no surprise. Owner Peter Dubens had been looking for a new space for around five years to create a unique boutique fitness hub, on a pay-as-you-go basis, no membership required.
In contrast to Kx, where the emphasis is on one-on-one personal training in the gym, here it’s all about being social. “You can still do personal training here at KxU – in fact we’d encourage people to try a one-on-one with one of our star trainers every so often as we’ve sourced the best talent in London,” says Remfrey. “But we’re really about classes here, which have changed the whole culture of exercise. Cross Fit is pretty horrible when you think about it, but being in a group, you automatically support one another, and it becomes fun. Being in a cycle class or in a yoga group, you create your own mini community which provides a strength all of its own.”
Especially when it’s a cycle class that is essentially a darkened amphitheatre with glitter ball, spotlights, fluro-yellow bike wheels, and a killer playlist. “Our main focus here is getting you to have a good time,” says Shehan, flicking a switch so that the room suddenly changes from devilish red to soothing blue. “The classes go off like a party in here.”
Source : Internet