Wednesday, 14 December 2016
Smartwatch sales are down, but fitness trackers continue to grow according to new data from the International Data Corporation’s (IDC) Worldwide Quarterly Wearable Device Tracker.
Data from the third quarter of 2016 has shown that despite the smartwatch market not faring so well, the overall wearables market grew by 3.1% year over year, with basic wearables, primarily fitness trackers, experiencing double-digit growth and accounting for 85% of the market.
The IDC put this growth down in part to the simple, easy-to-use features of fitness trackers, as well as fashionable designs which allow users to wear them every day, blended seamlessly with their own existing accessories and style.
A flurry of new launches has also helped push growth, with Fitbit coming out on top once again after updating the Charge HR with the Charge 2. Although Xiaomi didn’t see the same year-on-year growth as Fitbit, thanks to its new affordably-priced Mi Band, the company still managed to followed in at number two.
Thanks to its wide offering of dedicated fitness products and launches like the fenix Chronos that upped the style stakes, Garmin holds the third position in the third quarter, even coming in ahead of Apple, which, instead of heading into the basic wearable world of fitness trackers, launched its second-generation smartwatches in mid
September, an area which the IDC suggests will continue to be filled with challenges.
Holding the number five spot is Samsung, which released two new models in the third quarter: the Gear Fit 2 and the Icon X. Thanks to offering its trackers as part of a bundle with its Note 7 smartphone the company saw an increase in shipments of its wearables, which consumers were allowed to keep even after the Note 7 was recalled.
Source by: Internet