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DBE enters JV to expand Harumi franchise

Wednesday, 20 July 2016


KUALA LUMPUR: Integrated poulty company DBE Gurney Resources Bhd (DBE) has inked a joint venture with Distinct Legacy Sdn Bhd to set up HARUMi retail outlets nationwide via a dedicated entrepreneur development programme.

The programme will be implemented through a newly set up company, in which DBE and Distint Legacy will hold a 40% stake each, while the other 20% will be held by a private investor.

The joint venture agreement was signed here on Wednesday.

Through the agreement, Distinct Legacy will handle the marketing and assist entrepreneurs to obtain financing, while DBE will provide the kiosk sets and supply marinated chicken products to the franchisees.

DBE’s group managing director Datuk Alex Ding said they were targeting to set up 1000 kiosks over the next 12 months.

Source by: The Star Online

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