Boden’s launch of Future British in 2016, an initiative established in collaboration with the British Fashion Council to help support emerging designers, the brand has revealed the three new fashion talents that will be receiving its counsel for 2017.
Ready-to-wear label Loxley England, footwear brand Dorateymur and jewellery fashion favourite Alighieri form the line-up for the next 12 months, and can expect to benefit from financial support, business mentorship, digital-strategy guidance, and access to Boden’s studio space to develop their brand message and create PR and marketing material. They join Arthur Yates of Bruta and Alice Ashby of Blake LDN who were recruited to the programme in June and will remain a part of it for another six months.
While the labels have already forged strong visual identities on the fashion scene, it is well documented that young brands starting out need the most support when it comes to the business side of the fashion industry. To that end, this year’s participating brands will also have access to Boden’s leadership team – including chairman Johnnie Boden – and access to the BFC’s Fashion Business Network, which offers legal, accounting, production, banking and communication support.
They follow in the footsteps of last year’s inaugural recipients, Camilla Elphick, Samantha McCoach of Le Kilt and Caitlin Charles Jones.
Source By: Internet