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Aerie Launches Nude Lingerie Sets For 5 Different Skin Tones

Tuesday, 5 September 2017 :  The ongoing struggle to find nude undergarments in the right skin tone just got a little easier, thanks to Aerie.

The retailer just released the “real me” collection, a line of lightly lined bras, briefs and thongs in five skin-tone shades from light to dark brown. The shades are named honesty, inspiration, strength, energy and confidence “to describe the Aerie girl,” according to press release.

Aerie follows a trail blazed by brands including Target, which expanded its nude palette in March; Naja, which sells underwear in 10 shades; and TruNude, which matches bras and underwear to a buyer’s specific skin tone.

It’s yet another step toward ditching the outdated notion that nude is one-shade-fits-all, a false conceit that’s especially frustrated shoppers of color.

 

Source : Internet

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