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46 billion digital angpow sent by WeChat users over Lunar New Year

Monday, 6 February 2017

BEIJING: Users of WeChat sent around 46 billion electronic red packets, digital versions of traditional envelopes stuffed with cash via the Chinese mobile social platform over the Lunar New Year period.

China has a long tradition of giving red packets during the Lunar New Year, which fell on Jan. 28 this year.

Internet giants such as Alibaba Group Holding have promoted the use of virtual red packets, also known as “hongbaos”, to grow business in the country’s booming mobile payment market.

The number of digital red packets sent via WeChat, owned by Alibaba rival Tencent Holdings Ltd, rose 43% in the 27 January and 1 February period compared with a year earlier.

People in the provinces of Guangdong, Jiangsu, Shandong and Hebei led the red packets mania, while South Koreans were WeChat’s most active hongbao senders outside the Chinese mainland.

Source by: Internet

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