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34% market share targeted by Perodua in 2017

Tuesday, 17 January 2017

KUALA LUMPUR: Perodua sold 207,100 vehicles in 2016, a marginal drop from the 213,300 units it sold in 2015.

At a briefing today, president and chief executive officer Datuk Aminar Rashid Salleh attributed the lower sales to a challenging 2016, underpinned by stiff competition and prudent lending guidelines.

On total industry volume (TIV), Perodua is forecasting a 2% increase to 590,000 for 2017.

Based on this projection, Perodua target to capture 34% market share or to sell 202,000 vehicles in 2017.

Based on expected TIV of 579,600 for 2016, Perodua’s market share hit an all time high of 35.7% last year.

Aminar said Perodua grew its exports volume in 2016 to 4,700 units from 4,400 units in 2015 with over 60% of exports to Indonesia.

Source by: Internet

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